Success Stories
Real results from contractors who transformed their businesses with AI.
CASE STUDY: SELF SOLAR
How AI-Powered Lead Management Transformed a Solar Contractor's Business in 5 Months
The Challenge
Self Solar was generating leads through Facebook Ads but losing money on every conversion:
- • $30+ cost per lead - Far above industry standards
- • Manual lead management - Time-consuming follow-up processes
- • Complicated booking - Leads dropped off before appointments
- • $3,000+ cost per acquisition - Unsustainable growth model
The Solution
We implemented our complete Smart Website System:
- • AI Booking Assistant to handle lead qualification and appointment scheduling 24/7
- • Automated SMS nurturing to engage leads instantly
- • Streamlined booking process integrated with their calendar
- • Optimized Facebook Ad targeting combined with AI engagement
The Results (April - October)
77% reduction in CPL
Down to under $7 per lead
700+ appointments booked
Automatically by AI in 5 months
43% reduction in CPA
Down to under $1,700
Industry-leading efficiency
Automated system handles what used to require full-time staff
Monthly Progression:
April: 17 apts May: 13 apts June: 120 apts July: 151 apts Aug: 162 apts Sept: 189 apts Oct: 235 apts
"The AI booking assistant books more appointments than our entire previous sales team - and it never sleeps."
- Self Solar